Looking for information about local business social marketing? Social media marketing is one of the most cost-effective ways to boost the online presence of a store location and drive traffic to the company’s website. This article will provide the top five most used social media sites to grow the online visibility of a small business.
1. Local Business Social Marketing | Facebook
The Facebook social network is the most popular online community in the world. The social media platform is perhaps the most powerful online marketing tool that a business owner can use. The best part about Facebook’s platform is that their service is entirely free for personal and business use. An owner can separate their personal and professional profile and help build online growth by inviting their personal connections to like the business page. According to reports, there are, on average, 2.2 billion daily active Facebook users. To help put this into perspective, there are about 7.4 billion people in the world. This means that one-fourth of the entire world’s population has a Facebook profile. That is a huge audience that a business owner can tap into and learn about products and services their business offers.
The best place to start out when using Facebook to help grow a small business is by creating a Facebook page that represents the company. A business page will allow business owners to attract loyal customers and help potential customers connect with the business online. Make sure to complete each section of the business profile and create a company story to help people learn about the history of the business. The Facebook Ad Manager is the next crucial step to becoming successful using Facebook marketing for a small business. The Facebook Ad Manager allows business owners to develop various types of advertisements to help customers find the store location through Facebook. Brand awareness ads can help build top-of-mind-awareness of the company through the online community. Make sure to stay active on Facebook and keep providing value to customers who are connected to the business page.
2.Local Business Social Marketing | Twitter
Twitter is a powerful social network that can allow small business owners to reach and engage potential customers using content and hashtags. HubSpot reports that there are 302 million active users on Twitter and approximately 500 million tweets posted every day. Twitter is an effective social network for digital marketing campaigns when breaking down the numbers and statistics. Twitter users spend an average of three hours per month reading and posting content to their followers. Twitter can be overwhelming to use at first, but over time it will become easy to use and will help small business owners reach their customers.
When starting out using Twitter to market a small business, try to post one to three times a day. This is on the low side of the amount of content on Twitter. It is important to understand how the social media platform works and get comfortable sharing content. The optimal amount of content a company owner should share through Twitter is around fifteen to thirty-times a day. The most important concept to understand about Twitter is understanding how hashtag’s work and where to find the right hashtags that represent the business. Observe the types of hashtags industry competitors are using and how their audience engages content. This will help develop a Twitter marketing strategy to allow a business to reach the right types of people who share similar interests in the types of products and services the company offers.
3. Local Business Social Marketing | Linkedin
LinkedIn is a professional social network that is perfect for a company who is in the business-to-business industry (B2B). Business owners can effectively use LinkedIn to generate leads of potential clients who show interest in the products and services the company offers. The social network allows business owners to create articles to help provide value to online users searching for solutions to the problems they have. Each article can provide links to the company’s website to help customer learn more about the small business. Company owners can join groups and communities on LinkedIn to help provide information to the questions other people ask. As an owner becomes more active on LinkedIn, the more they will stand out as a leader in their industry.
There are over 300 million active users on LinkedIn according to a study conducted through Mashable in May 2014. It is estimated that there are about 100 million user accounts from people living in the United States. LinkedIn offers membership packages that can help provide deep insights into potential customers, competitor research, and the performance of the social activity for the company. The first place to begin using LinkedIn is to create a professional page that represents the business and post one to two times per day. Your company will begin to stand out as a leader that influences potential customers.
4. Local Business Social Marketing | Google My Business
Forbes Magazine recommends Google My Business as a handy tool to use as a business owner increases the online presence of their business. The platform allows business owners to list contact information, business hours, locations, and services for the store location. It is important to use an image to help people visually identify with a company. A logo or a profile picture of the business owner is the best types of images to use for a Google My Business profiles. Be sure to use outside and inside images of the business location to help people learn more about the business. Potential customers will be able to find the company in local listing search results when using Google Maps and allow them to navigate right to the store location. Google My Business will help improve the search engine optimization of the online presence for the company and will help funnel traffic to the website.
5. Local Business Social Marketing | Yelp
Creating a Yelp account will help business owners increase the awareness of their business online. The online platform will allow customers to post comments, reviews, and suggestions to help improve the performance of the business. Like Google Business Manager, it is critical to claim the Yelp listing that represents the business location. Yelp provides locally based advertising services for business owners to help customers find and learn about business locations around them.